SUD Life SURE

UIN: 142N129V01 | A Non-Linked, Non-Participating, Individual Savings Life Insurance Plan

SUD Life SURE (Secure Your Regular Earnings) is a Non-Linked, Non-Participating, Individual Individual Savings Life Insurance Plan designed to help customers build financial security through guaranteed benefits and life cover protection. You choose the Coverage Option, Plan Option, Income Period, Annualized Premium, Premium Payment Term and Policy Term that best suits your needs, with options that provide regular income, early income, wealth creation, or money-back benefits.

SUD Life SURE (Secure Your Regular Earnings) helps you build financial security through guaranteed benefits and life cover protection.
You choose the Coverage Option, Plan Option, Income Period, Annualized Premium, Premium Payment Term and Policy Term that best suits your needs.
The plan helps you meet both your protection and long-term financial goals.

  • Guaranteed benefits during and after the Policy Term (Maturity Benefit is payable as per the Plan Option chosen)
  • 5 flexible Plan Options to match your life goals
  • Enhanced Protection through the Policy Continuation Benefit (With OR Without PCB) Coverage Option (whichever is opted)
  • Safe Box to accumulate your income and earn interest
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SUD LIFE

What is SUD Life SURE ?

SUD Life SURE (Secure Your Regular Earnings) is a Non-Linked, Non-Participating, Individual Savings Life Insurance Plan designed to help customers build financial security through guaranteed benefits and life cover protection.

 

The product offers the flexibility to choose from multiple Plan Options that provide regular income, early income, wealth creation, or money-back benefits, based on individual financial needs. It also offers the With Policy Continuation Benefit (with PCB) Coverage Option, under which future policy benefits continue to be paid even in the unfortunate event of the Life Assured's death.

 

Each Plan Option is built from one or more benefit components. Income Advantage is the Survival Benefit received during the Policy Term (Plan Options 3 and 5 only) and is equal to the Annualized Premium multiplied by the Income Advantage Factor. Assured Wealth is a lump sum equal to 50% x Annualized Premium x Premium Payment Term, paid at the end of the Policy Term. Assured Income is paid after the Policy Term, during the Income Period, and is equal to the Annualized Premium multiplied by the Assured Income Factors. ROP Advantage is a lump sum equal to 110% x Annualized Premium x Premium Payment Term, paid at the end of the Income Period.

 

You may instead opt to receive the Sum Assured on Maturity at the end of the Policy Term, after which the policy terminates immediately. The Sum Assured on Maturity is the sum of Assured Wealth, the present value of Assured Income and the present value of ROP Advantage, as per the applicable Plan Option.

    SUD Life SURE Coverage Options

    At the time of buying the policy you make two separate choices: one of two Coverage Options and, after that, one of five Plan Options.

    The Coverage Option is chosen by the Policyholder at the time of buying the policy and decides the death benefit payable under the contract; once chosen, it cannot be changed during the Policy Term.
    • With Policy Continuation Benefit (with PCB)
    • Without Policy Continuation Benefit (without PCB)

    With Policy Continuation Benefit (with PCB)

    On the death of the Life Assured during the Policy Term, provided all premiums have been paid and the policy is in force, the Sum Assured on Death is paid immediately and all future premiums, if any, are waived. The policy is treated at par with in-force and continues, with all future survival benefits and the guaranteed maturity benefit under the chosen Plan Option paid as scheduled.

    • Sum Assured on Death paid immediately, plus waiver of all future premiums, if any
    • Policy terminates on payment of the Guaranteed Maturity Benefit chosen by the Policyholder
    • Entry age 18 years to 50 years

    Without Policy Continuation Benefit (without PCB)

    On the death of the Life Assured during the Policy Term, provided all premiums have been paid and the policy is in force, the Death Benefit is paid as the higher of the Sum Assured on Death or the Surrender Value at the time of death, and the policy terminates immediately.

    • Death Benefit is the higher of Sum Assured on Death or Surrender Value at the time of death
    • Policy terminates on payment of the Death Benefit
    • Entry age 0 years 90 days to 60 years (Maximum Entry Age is 50 years for Plan Option 3 - Early Income)

    Plan Options

    After selecting the desired Coverage Option, the Policyholder chooses one of five Plan Options, which decides how and when the Survival Benefit and the Sum Assured on Maturity become payable.
    • Plan Option 1 – Deferred Income
    • Plan Option 2 – Recurring Income Only
    • Plan Option 3 – Early Income
    • Plan Option 4 – Assured Wealth & Income
    • Plan Option 5 – Money Back Income

    Plan Option 1 – Deferred Income

    On survival of the Life Assured till the end of the Policy Term, provided the policy is in force, the Policyholder receives the Guaranteed Maturity Benefit in the form of Assured Income and ROP Advantage.

    • Assured Income paid at the end of each year during the chosen Income Period
    • ROP Advantage paid at the end of the Income Period

    Plan Option 2 – Recurring Income Only

    On survival of the Life Assured till the end of the Policy Term, provided the policy is in force, the Policyholder receives the Guaranteed Maturity Benefit in the form of Assured Income.

    • Assured Income paid at the end of each year during the chosen Income Period

    Plan Option 3 – Early Income

    This option is for the Policyholder who needs regular income from the early years, that is during the Policy Term. The Policyholder chooses the start year of the income, and on survival till the end of the Policy Term, provided the policy is in force, receives the Guaranteed Maturity Benefit in the form of Assured Income and ROP Advantage.

    • Income Advantage paid at the start of each year from the chosen start year till the end of the Policy Term
    • Income Advantage Start Year: year 4 or 5 for a 7 year Premium Payment Term, year 4, 5 or 6 for 10 years and year 5, 6 or 7 for 12 years
    • Maximum Entry Age is 50 years

    Plan Option 4 – Assured Wealth & Income

    On survival of the Life Assured till the end of the Policy Term, provided the policy is in force, the Policyholder receives the Guaranteed Maturity Benefit in the form of Assured Wealth, Assured Income and ROP Advantage.

    • Assured Wealth paid at the end of the Policy Term
    • Assured Income paid at the end of each year during the chosen Income Period
    • ROP Advantage paid at the end of the Income Period

    Plan Option 5 – Money Back Income

    Under this option income is paid once every 5 years. During the Policy Term the Income Advantage Factor is 100%, so the Income Advantage is equal to one Annualized Premium, paid at the beginning of the year. On survival till the end of the Policy Term, provided the policy is in force, the Guaranteed Maturity Benefit is payable in the form of Assured Income.

    • Income Advantage paid at the beginning of the policy year, at an interval of every 5 policy years during the Policy Term
    • Assured Income paid at the end of every 5th year during the chosen Income Period

    How SUD Life SURE Works

    1.Step 1: Choose Your Coverage Option

    At the time of buying the policy, choose With Policy Continuation Benefit (with PCB) or Without Policy Continuation Benefit (without PCB). This decides the death benefit payable, and once chosen it cannot be changed during the Policy Term.

    2.Step 2: Choose Your Plan Option

    After selecting the Coverage Option, choose one of the five Plan Options: Deferred Income, Recurring Income Only, Early Income, Assured Wealth & Income or Money Back Income. This decides how and when the Survival Benefit and the Sum Assured on Maturity become payable.

    3.Step 3: Choose Your Premium, Term and Income Period

    Choose the Annualized Premium, Premium Payment Term, Policy Term and Income Period available under your chosen Plan Option, and the premium payment mode: Yearly, Half-Yearly, Quarterly or Monthly.

    4.Step 4: Pay Your Premiums

    Pay premiums for the Premium Payment Term you have chosen. Under Plan Options 3 and 5, Income Advantage is paid at the beginning of the policy year during the Policy Term on survival of the Life Assured on the date the benefit accrues.

    5.Step 5: Receive Your Guaranteed Maturity Benefit

    On survival of the Life Assured till the end of the Policy Term, provided the policy is in force, you receive the Guaranteed Maturity Benefit as Assured Income during the chosen Income Period, along with Assured Wealth and ROP Advantage wherever applicable.

    6.Step 6: Use the Flexibilities Available

    During the Income Period you may take all future outstanding benefits as a single lump sum through the One-time Payout Option. You may also accumulate income in the Safe Box, receive Assured Income on a Special Date or offset due premiums against income through Premium Offset.

    Benefits of SUD Life SURE

    The plan pays guaranteed benefits and provides life cover, with the flexibility to decide how and when you receive your money.

    Survival Benefit (Plan Options 3 and 5 only)

    On survival of the Life Assured on the date when the benefit is accrued, Income Advantage based on the Plan Option selected is paid to the Life Assured at the beginning of the policy year during the Policy Term, where applicable. Income Advantage is the Annualized Premium multiplied by the Income Advantage Factor.

    SUD LIFE

    Guaranteed Maturity Benefit

    On survival of the Life Assured till the end of the Policy Term, provided the policy is in force, the Guaranteed Maturity Benefit is payable as Assured Income during the chosen income period, along with Assured Wealth and ROP Advantage wherever applicable. The Maturity Benefit under the policy is fully guaranteed. Alternatively, you may choose to receive the Sum Assured on Maturity as a lump sum at the end of the Policy Term, which is the present value of the Guaranteed Maturity Benefit discounted at the IRDAI approved interest rate and determined as at the end of the Policy Term.

    SUD LIFE

    Safe Box, Accumulate Your Income

    This option lets you accrue your income, and can be chosen or cancelled at any time during the Policy Term or Income Period by submitting a request to the company 30 days before the policy anniversary or Special Date. You can accrue your applicable income benefit in any proportion, and the balance is paid to you on the applicable dates. The accumulated income can be withdrawn partly or fully at any time during the Policy Term or Income Period. The accrued income accumulates at an interest rate equal to the Reverse Repo Rate published by the Reserve Bank of India plus 2%, accrued and compounded on a daily basis and reviewed annually, with any revised rate applicable from 1st April to 31st March. Any change in basis shall be with prior approval of the Authority. The current Reverse Repo Rate, as applicable at 30th March 2026, is 3.35% p.a., therefore the current interest rate for FY 2026-27 is 5.35% p.a.

    SUD LIFE

    One-time Payout Option

    During the Income Period, the Life Assured or Nominee may opt to receive all future outstanding benefits as a single lump sum. On exercise of this option, the discounted value of the remaining benefits, calculated using the applicable Lump Sum Benefit Factors, is paid immediately and the policy terminates thereafter.

    SUD LIFE

    Special Date

    The Assured Income is payable on the policy anniversary by default. The Policyholder or Nominee may instead choose to receive it on any one date succeeding the due date of the first income, within 365 days after the first income due date, to coincide with a Special Date of their choice. The payment can be deferred but not advanced, and the benefit for that policy year is increased for the period between the policy anniversary and the Special Date, accumulated as per the interest accrual of the Safe Box option. The last instalment due at the end of the Income Period is paid on the date of the last Assured Income due only, and not on the Special Date.

    SUD LIFE

    Premium Offset

    This option lets you offset the due premium against the accrued income receivable by you as well as the income accumulated with the company along with interest under the Safe Box option. If the benefit payout exceeds the premium payable, the company pays the excess to you. If the benefit payable is not sufficient to offset the premium payable, you pay the balance premium to the company within the applicable premium due date and grace period. On exercise of this option, the benefit is deemed as paid and the premium to the extent offset with the income is considered received.

    SUD LIFE

    Higher Benefits for Larger Premiums

    The higher your Annualized Premium, the higher your Assured Income. For both Coverage Options, Assured Income increases over the base for Annualized Premium of ₹50,000 and above to less than ₹75,000, ₹75,000 and above to less than ₹1 Lakh, and ₹1 Lakh and above. Please refer to the sales brochure for the applicable percentages.

    SUD LIFE

    Tax Benefits

    Income tax benefits may be available on premiums paid and maturity proceeds as per prevailing norms under the Income Tax Act, 2025, as amended from time to time. Please consult your tax advisor for applicable benefits.

    SUD LIFE

    Why Choose SUD Life SURE?

    • Guaranteed benefits during and after the Policy Term (Maturity Benefit is payable as per the Plan Option chosen)
    • 5 flexible Plan Options: Deferred Income, Recurring Income Only, Early Income, Assured Wealth & Income or Money Back Income
    • Enhanced Protection through the With Policy Continuation Benefit (with PCB) Coverage Option (if opted), under which survival and maturity benefits continue to be paid as and when due on death of the Life Assured, with no need to pay further premiums as all future premiums payable under the Policy, if any, after the date of death of the Life Assured are waived off
    • Safe Box to accumulate your income benefits and earn interest, with the flexibility to withdraw whenever needed
    • One-time Payout Option to take your remaining future benefits as a lump sum any time during the Income Period
    • Premium Offset to pay premiums by adjusting your future premium to the extent of income available under your policy
    • Special Date, so you can receive your Assured Income benefits on a date that marks an important milestone
    • Tax benefits on premium paid and maturity proceeds as per prevailing norms under the Income Tax Act, 2025, as amended from time to time. Please consult your tax advisor for applicable benefits.
    SUD LIFE

    Eligibility Criteria

    Parameters

    Minimum

    Maximum

    Entry Age

    Coverage Optioin

    Entry Age

    Coverage Options

    Entry Age

    With Policy Continuation Benefit (PCB)

    18 Years

    With Policy Continuation Benefit (PCB)

    50 Years

    Without Policy Continuation Benefit (PCB)

    0 Years
    90 Days

    Without Policy
    Continuation Benefit (PCB)

    60^ Years

    Maturity Age

    18 Years

    80 Years

    Annualized Premium# (in ₹)

    30,000

    As per Board Approved
    Underwriting Policy (BAUP)

    Sum Assured on Death* (in ₹)

    3,15,000

    10.5 times the Annualized Premium

    Premium Payment Term (PPT)
    & Policy Term (PT)

    Type of PPT

    PPT

    PT

    Limited

    7

    10,15,20

    10/12

    15,20

    Regular$

    10

    10

    12

    12

    Income Period% (IP)

    Plan Option-based Income Period:

    Plan Option

    PT

    Income Period

    Plan Option 1 – Deferred Income/
    Plan Option 2 – Recurring
    Income Only

    10/12

    Limited Pay/ Regular Pay - 5,10

    15

    Limited Pay - 5,10,15

    20

    Limited Pay – 5,10,15,20

    Plan Option 3 – Early Income/
    Plan Option 4 – Assured Wealth
    & Income/Plan Option 5 – Money
    Back Income

    15

    Limited Pay – 15

    20

    Limited Pay - 15,20

    Premium Payment Modes

    Yearly | Half-Yearly | Quarterly | Monthly

    Note: Age is age last birthday.
    # Annualized Premium is the premium payable in a year, excluding taxes, rider premiums, underwriting extra premiums and loadings for modal premiums.
    ^ For Plan Option 3 – Early Income, the Maximum Entry Age is 50 years.
    $ Regular Pay is available only for Plan Option 1 – Deferred Income and Plan Option 2 – Recurring Income Only.
    % Income Period is the period commencing immediately after the end of the Policy Term during which part or all of the Sum Assured on Maturity is payable as Assured Income and, where applicable, ROP Advantage, in accordance with the Plan Option selected by the Policyholder. Scheduled benefits continue even if the Life Assured dies during this period.

      Why Choose SUD Life?

      1.55+ Cr Lives Covered

      3rd Largest Life Insurer for Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)

      SUD LIFE
      23,900+

      Distribution Points across India

      SUD LIFE
      ₹37,575 Cr

      Assets Under Management

      SUD LIFE
      99.01% Claims Settlement Ratio

      Individual Claims Settlement Ratio as on 31.03.2026

      SUD LIFE
      ₹9,592 crore

      Gross Premium till 31.03.2026

      SUD LIFE
      ₹4,932 crore EV*

      *Indian Embedded Value ₹4,932 crore (Mar'26)

      SUD LIFE
      Testimonials
      SUD LIFE

      Know why customers buy Life Insurance from us

      Best Insurance Claim Support Team

      Choosing SUD Life Insurance was one of the best decisions I've made for my family's future. Their attentive team made the entire process seamless, ensuring I found the perfect plan tailored to my needs.

      SUD LIFE
      Ramprakash Shivram Yadav
      Companies in India for Life Insurance Policy with a Wide Reach

      Choosing SUD Life Insurance was one of the best decisions I've made for my family's future. Their attentive team made the entire process seamless, ensuring I found the perfect plan tailored to my needs.

      SUD LIFE
      Suresh Gajanan Patil
      PMJJBY Claim

      I have visit at Nanded Branch for pmjjby death claim documents submitted i very thankful mr.. akash sir my uncle Pmjjby death payment received at 3dyas.

      Yash Thakur
      And Many More.
      View All
      SUD LIFE
      SUD LIFE

      Connect with us

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      WhatsApp (Drop a 'HI')

      (+91) - 7208 867122

      SUD LIFE
      Contact Us

      Toll Free : 1800 266 8833
      Monday to Saturday
      09:00 AM to 07:00 PM

      NRI No : +91 80 4547 1234
      (calls to this number are chargeable)
      Monday to Saturday
      10:00 AM to 07:00 PM IST

      SUD LIFE

      Frequently asked questions (FAQs)

      What is the difference between the two Coverage Options?
      What happens if the Life Assured dies during the Income Period?
      What happens if I miss a premium?
      What benefits apply if my policy becomes Reduced Paid-Up?
      Can I revive my policy?
      Can I surrender my policy?
      How does the Safe Box option work?
      Can I take my remaining benefits as a lump sum?
      Is there a free look period?
      What are the exclusions under this plan?
      When does risk start for a minor life?
      Can I change my premium payment frequency?

      The Coverage Option decides the death benefit payable under the contract and is chosen at the time of buying the policy; once chosen it cannot be changed during the Policy Term. With Policy Continuation Benefit (with PCB), on death of the Life Assured when all premiums have been paid and the policy is in force, the Sum Assured on Death is paid immediately, all future premiums are waived, and the policy continues with all future survival benefits and the guaranteed maturity benefit paid as scheduled, terminating on payment of the Guaranteed Maturity Benefit. Without Policy Continuation Benefit (without PCB), the Death Benefit is paid as the higher of the Sum Assured on Death or the Surrender Value at the time of death, and the policy terminates immediately.

      No Death Benefit is payable in case of death of the Life Assured during the Income Period. The Guaranteed Maturity Benefit in the form of Assured Income and ROP Advantage, as applicable, continues to be paid to the Beneficiary or Nominee.

      You have a grace period to pay your overdue premium: 30 days for Yearly, Half-Yearly and Quarterly modes and 15 days for Monthly mode. Your life cover continues during the grace period, and if death occurs during it, the Death Benefit is paid after deducting the premium due and unpaid in that grace period. If premiums are not paid within the grace period and premiums have not been paid for the first full year, the policy lapses, life cover ceases and no benefits are payable. If premiums have been paid for at least the first full year and subsequent premiums are not paid, the policy becomes Reduced Paid-Up and continues with reduced benefits.

      The Reduced Paid-up Sum Assured on Death is the total number of premiums paid divided by the total number of premiums payable, multiplied by the Sum Assured on Death. Under the Without PCB Coverage Option, the death benefit is the higher of the Reduced Paid-up Sum Assured on Death or the surrender value as on the date of death. Under the With PCB Coverage Option, the Reduced Paid-up Sum Assured on Death is paid immediately, Reduced Paid-up Income Advantage for Plan Options 3 and 5 continues, and the Reduced Paid-up maturity benefit continues as per the Plan Option. The total Death Benefit for a reduced paid-up policy is at least 105% of the total premiums paid. Reduced Paid-up Income Advantage and Reduced Paid-up Assured Income also apply a Loyalty Factor of 30% for 1 complete year of premiums paid, 60% for 2 years, 90% for 3 years and 100% for 4 or more premiums.

      Yes. A lapsed or Reduced Paid-Up policy can be revived within 5 years from the due date of the first unpaid premium. You must submit a written request and fulfil all medical requirements specified by the Company, if required, with the cost of the medical examination borne by you, and pay all outstanding premiums with interest at the prevailing revival interest rate. The revival interest rate is the 10-year G-Sec benchmark interest rate as on the last working day of the previous financial year plus 1.50%, rounded up to the next multiple of 25 basis points, compounded half-yearly. For FY 2026-27 it is 8.75% p.a., and it is reviewed every 1st April. Revival is effected on receipt of the proof of continued insurability and is subject to submission of a Declaration of Good Health and the Board Approved Underwriting Policy applicable at that time. Once revived, all benefits are restored to their original levels.

      Yes. You can surrender your policy at any time after it has acquired surrender value, that is after payment of at least one full year's premium. The policy acquires a Guaranteed Surrender Value on payment of premium for at least the first two consecutive full policy years. Until the policy acquires a Guaranteed Surrender Value, the Special Surrender Value is payable as the Surrender Value. Thereafter, the Surrender Value payable is the higher of the Guaranteed Surrender Value or the Special Surrender Value.

      The Safe Box option lets you accrue your income and can be chosen or cancelled at any time during the Policy Term or Income Period, by submitting a request to the company 30 days before the policy anniversary or Special Date. You can accrue your applicable income benefit in any proportion, with the balance paid to you on the applicable dates. The accumulated income can be withdrawn partly or fully at any time during the Policy Term or Income Period, and the balance keeps accumulating, with the accrued income benefit payable along with the benefits at the time of termination of the policy on death, maturity or surrender. The accrued income accumulates at the Reverse Repo Rate published by the Reserve Bank of India plus 2%, accrued and compounded daily and reviewed annually. The current Reverse Repo Rate, as applicable at 30th March 2026, is 3.35% p.a., therefore the current interest rate for FY 2026-27 is 5.35% p.a.

      Yes. During the Income Period, the Life Assured or Nominee may opt to receive all future outstanding benefits as a single lump sum payment. The discounted value of the remaining benefits, calculated using the applicable Lump Sum Benefit Factors, is paid immediately and the policy terminates thereafter. The Lump Sum Benefit Factors have been arrived at using the IRDAI approved interest rate of 7.25%.

      Yes. If you disagree with any terms or conditions of the policy, you can return it within 30 days from the date of receipt of the policy document. You will receive a refund of the premium paid, less the proportionate risk premium for the period on cover, expenses incurred on medical examination, if any, and stamp duty charges.

      In case of death of the Life Assured due to suicide within 12 months from the date of commencement of risk under the policy or from the date of revival of the policy, the nominee or beneficiary is entitled to at least 80% of total premiums paid till the date of death or the surrender value as on the date of death, whichever is higher, provided the policy is in force. There are no exclusions other than this suicide clause.

      For lives with entry age less than 5 years, the risk commencement date is one day before the completion of 2 years from the date of commencement of the policy, or the date of attainment of age 5 years, whichever is earlier. For lives with entry age 5 years and above, the date of commencement of policy and the date of commencement of risk are the same. The policy automatically vests in the name of the Life Assured on attaining majority.

      Yes. During the Premium Payment Term you may alter the premium payment frequency at any policy anniversary, subject to the frequency options available under the policy.

      Disclaimers