About SUD Life Insurance

Star Union Dai-ichi Life Insurance (SUD Life) is a joint venture formed in 2007 between two major Indian PSU banks - Bank of India and Union Bank of India - and Japan's Dai-ichi Life Holdings. 

We have served over 15 million customers through more than 19,500 bank branches across India. Our network includes 1,950 rural bank branches, ensuring insurance reaches remote areas.

SUD Life focuses on creating insurance products that meet different customer needs across all segments of society. With our promoters' 100+ years of commitment and combined strengths, we aim to become a leading name in India's life insurance sector while delivering value to all stakeholders.

1.38+ Crore

Lives covered under SUD Life Pradhan Mantri Jeevan Jyoti Bima Yojana

Amongst the Fastest

Growing Life Insurance companies in India

19500+

Bank branches across India

Backed by

100+ Years of Legacy
Our Promoters

Our Promoters

Bank of India

Founded in 1906, it has been government-owned since nationalisation in 1969. BOI has over 5,100+ branches in India spread over all states and union territories including specialized branches, as of 31.12.2024

  • The Genesis

    One office in Mumbai in 1906. 50 dedicated professionals. ₹50 lakhs in capital

  • Global Presence

    Expanding horizons across 22 countries, serving global banking needs

  • Innovation Leadership

    Consistently pioneering new banking services and systems, shaping the future of finance

₹14,46,295 crores

Total Business Volume as of 31.12.2024

₹8,26,035 crores

Total Assets under Management as of 2023

100+ Years

Banking Operations in India

Website

www.bankofindia.co.in

Our Vision and Mission

Protecting Families,
Enriching Lives!
Our Vision
To be the Trustworthy Lifelong Insurance Partner
Our Mission

Why Choose SUD Life?

1.51+ Cr Lives Covered

3rd Largest Life Insurer for Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)

19,500+

Distribution Points across India

24,700+ Cr

Assests Under Management

98.6%

Claims Settled as per 31.03.2024

5,641 Cr Gross Premium till Dec '24

6,718 Cr Gross Premium Mar '24

4,500 Cr EV* (Dec '24)

*Indian Embedded Value 4,000 Cr (Mar'24)

ECHO

Our Core Values
Empathy

Understanding people, advancing business

Collaboration

Together, we achieve more

Humility

Learning from every voice

Ownership

Responsibility in every action

People Behind the Legacy

Driving Force of SUD Life
Key Management Persons
Visionaries of SUD Life
Board of Directors

Image Gallery

2025

2025

2024

Navbharat BFSI Award
Family Day 2024
ISO Certification
Long Service Award 2024
Times Now Most
15th Foundation

Our Partners

CSR Initiatives

Project Dharti

Project Dharti is a comprehensive initiative aimed at transforming agricultural practices through innovative irrigation and allied activities. The project focusses on increasing groundwater levels, enhancing productivity, and promoting water conservation, leading to a significant shift from conventional to integrated farming methods.

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Project Jeevandhara

Project Jeevandhara is driving significant advancements in educational outcomes and fostering a bigger future for the next generation through creating a conducive learning environment for rural school children. The primary focus lies on transforming government school into model institutions equipped with comprehensive amenities and facilitating IT based education for under privileged students.

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Project Sanjeevani

Project Sanjeevani is committed to fostering healthier rural communities and ensuring essential healthcare services are within reach for all. This initiative aims to provide timely medical assistance to villagers, enhancing accessibility to neo-natal care for newborns and pregnant women.

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Project Shakti

Project Shakti is committed to empowering women through skill development programs focusing on health and hygiene and other initiatives aimed at enhancing their roles in village development. SHG Women have been trained through the vocational courses and encouraged to prepare the business plan for income generation.

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Our Legacy of Awards and Impactful Campaigns

Our accolades highlight our dedication to exceptional service, while our initiatives demonstrate our commitment to making a positive social impact and enabling a more transparent and innovative financial landscape