About SUDLife

Founded in 2009, Star Union Dai-ichi Life Insurance (SUD Life) is a joint venture between two of India's leading public sector banks, Bank of India and Union Bank of India, and Dai-ichi Life Holdings, a leading life insurance company in Japan.

With a robust collective network of over 11,000 bank branches catering to more than 64 million customers, SUD Life has one of the largest life insurance distribution footprints in India. Bank of India and Union Bank of India have sponsored select Regional Rural Banks, which provides SUD Life access to more than 1950 branches that make life insurance products available in rural areas.

Established in 1902, Dai-ichi Life is the second largest life insurance company of Japan and is one of the top ten life insurers globally, renowned for sound product knowledge, superior asset management skills, and strong operational capabilities to manage life insurance businesses.

At SUD Life, our customers are our priority. We are committed to providing insurance products that serve our customers’ unique needs across various strata of society and geographies.

The promoters of SUD Life have a long-term commitment towards their customers and stakeholder. These strengths and values have been inherited by SUD Life, as we make our way to becoming the next rising star in the Indian life insurance business, promising exceptional value to all.

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96.7%

Claims honoured

2.5k+

Employees

11k+

Bank branches
across India 

64MN+

Customers

Our Vision, Values & Philosophy

Vision

To be Trustworthy Lifelong Insurance Partner

Values

Passion Simplicity Integrity Ambition Humility Innovation

Philosophy

Converting Transactional Relationships into Subscriptional Relationships


Our CEO Speaks

Shri Girish Kulkarni
Managing Director & CEO

As a relatively new entrant to the industry, the 22nd life insurer among 24 players who do business today, we look back at the past decade as one of patience, perseverance, pragmatism, and most importantly, relevance. With every passing year, SUD Life has grown from strength to strength across the pillars of business management and corporate governance. With efficient capital management, we broke even in the sixth year of our operations and declared dividend to our promoters by the 10th year... more

We take pride in the creation of a profitable and sustainable life insurance franchise, building not just scale, but an institution which is ready transform into a formidable force in the next decade. Our new avatar in the second decade, SUD 2.0, talks of embracing a smarter, faster, and stronger working template to catch pace with the dynamism outside and fuel the necessary ambition inside. SUD 2.0 is not merely a concept or a statement of intent, rather a solid execution plan to truly take the organization to the next level. We have ironed out a future-ready digitization roadmap for ourselves, our operational processing framework will evolve rapidly as we go forward, and be further augmented by technological disruptions to create a rich customer experience.

Our journey so far has also been one of formidable social orientation,. As one of the leading contributors to the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), we have insured over 23 lakh lives across the country, settling over 15,000 claims worth Rs. 300 crores since its inception. Following the Mahatma’s vision of swayampurna gaon, swayampurna desh, our self-managed CSR initiative has helped build self-reliant villages. As we move forward into the next decade, we remain steadfast in our commitment to empower the underserved and bring them into the socio-economic mainstream .

As the leader of the organization, what I can never loose sight of is our people who hold the navigation panels to all these initiatives. At SUD Life, we are driving a culture of nurturing through focused initiatives that create multiple success stories across the country, and make it an exciting place to work! ...less

The Driving Force

Board of Directors

Visionaries at SUD Life

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Management
Team

Driving Force of SUD Life

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Latest Awards

CSR Initiatives

OUR PARTNERS

Bank of India

Bank of India was founded on 7th September, 1906 and was under private ownership and control till July 1969, when it was nationalised along with 13 other banks.

Union Bank of India

Union Bank of India was founded on 11 November 1919 with its headquarters in Mumbai, being inaugurated by Mahatma Gandhi, in the year 1921.

DAI-ICHI LIFE

Dai-ichi Life was founded in 1902 as Japan's first mutual life insurance company (“The Dai-ichi Mutual Life Insurance Company”).

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