Most of us buy shoes the same way we pick a snack at a local supermarket. We walk around and stare at what looks good, we do a quick mental check of whether it fits our style, and we try it for just long enough to convince ourselves it feels “fine”. And that short walk inside the store becomes the basis for thousands of steps we take afterward. What we forget is that those few seconds do not tell us how the shoe will treat us months or years down the line.
All of us have a history with footwear that looked great but punished us quietly. Heels at weddings. Juttis during Diwali. Sandals that slapped against the pavement. Pointed shoes for office events. Men squeezing into narrow formal shoes, because that is what everyone wears, right? At the time, none of it felt like a problem. We were younger, our feet bounced back faster and we never imagined long-term consequences.
Years later now, the hints start to surface. A sharp pain under the heel first thing in the morning. Ankles that feel tired too quickly. A bump near the big toe that suddenly becomes noticeable. These things do not come out of nowhere. They come from habits we built years earlier while buying footwear.
Indian national data from the
Longitudinal Aging Study in India (LASI, 2017–2018) shows that 19.87% of adults aged 45 and above report ankle or foot pain, alongside 47.18% experiencing joint pain and 31.68% reporting back pain. The prevalence of ankle/foot pain is higher among women (23.70%) than men (15.38%), and also increases with age and among those with obesity (30.07%).
Multiple clinical and epidemiological studies (global plus some regional) show that long‑term use of ill‑fitting, unsupportive, or inappropriate footwear alters plantar pressure and gait, and is associated with higher rates of foot problems and pain in older adults.
Oh and if you walk regularly on city streets in India, we salute you. Uneven footpaths, potholes throughout the year, metro station stairs, long queues at weddings, slippery tiles inside malls, and long hours of standing during festivals. Add the constant heat and humidity in many parts of the country, and your feet are always working harder than they look.
Doctors in Indian cities say footwear is one of the biggest reasons they see so many patients with sore feet. A large share of cases are linked to shoes that are too tight, too flat or not cushioned enough, which puts extra pressure on the heel, arch and toes over time.
Many young adults are already developing bunions and changes in their toes, and clinicians point out that narrow or pointed shoes are a major reason, because they slowly push the toes inward when worn day after day.
Specialists also see that people often pick shoes just because they “feel okay” for a moment, not because they truly match their foot shape. Wearing the wrong size or shape like this adds strain with every step and easily leads to pain or problems later in life.
Flat feet are another common issue. On their own, flat feet may not always hurt, but without proper arch support in the footwear they tend to become painful much more quickly, especially when someone is walking or standing for long hours.